When Will Radio Die?

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If you’ve ever taken a class with me, you know that I have had Sirius satellite radio for years and I love it. I can’t go back to terrestrial radio. I’m glad Sirius and XM merged so that the industry is more viable long-run, and I’m glad that they agreed to freeze prices for a few years so that their current customers don’t get screwed. I don’t listen to regular radio any more, only when my girlfriend borrows my Sirius for a road trip. I actually don’t even listen to music that much any more. In the car, I’m listening to either Howard Stern, Colin Cowherd, or Andrew Wilkow. But at work, I can’t have talk radio — too distracting. I’ve been listening to more music in the office lately (that’s why my door is closed, not because I don’t want students to bother me) because of two relatively new music sources. I like them so much I thought I’d share them with you. 

Simplify (www.simplifymedia.com). Free download, also available for the iPhone. You install the program on your home computer and create an account. It asks you what music files you want to share — I share my iTunes folder, since that’s where all my music is. You can add up to 30 people as friends. Your friends can listen to your music through iTunes or WinAmp, and you can listen to your music on a different computer. You just have to have your computer on and connected to the internet. While I’m at work, I have access to all my music at home on my desktop, as well as any of my friends’ music. With just me and my department chair, I’ve got access to over 4,000 songs. I need more friends with big music collections. (James, that means you.) Feel free to add me. My Simplify profile name is, of course, profswitzer.

Pandora (www.pandora.com). Nothing to download — it plays in your web browser. Available for the iPhone also. They have some pre-loaded radio stations in a variety of genres that are pretty good. But without question the best part about it is the ability to create your own radio stations. Create an account and log in — it remembers you in the future. Type in an artist that you like, or even just a song, and it creates a radio station filled with songs that it thinks you will like. You can add more artists to your station to increase the variety. If you hear a song you don’t like, give it a thumbs down and you’ll never hear it again on that station. If you hear one you like, they’ll increase the frequency with which it plays on that station. It’s a great way to be introduced to new artists (great for someone like me who doesn’t listen to much new music). You can even share music stations with friends — haven’t done it yet, but it sounds cool.

If you have an iPhone, you can use both of these and never have to take up memory space with music files. And it also means that whenever and wherever I am driving, I have access to my music. I’ll probably be listening to Howard anyway, but it’s nice to have options.

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6 Comments

6 Comments

  1. Joanna Rep  •  Feb 3, 2009 @1:03 pm

    I’m right there with you, although my love for satellite radio has diminished greatly after the Sirius/XM merger. XM had some awesome music programming, and the “merger” they touted was really just an imposition of the inferior Sirius music programming and the elimination of what made XM great.

    So that said, I’m on to Slacker Radio…much like Pandora, I am told (I haven’t tried Pandora yet). Waiting to get a new Blackberry so I can try the slacker app for Blackberry–then I don’t have to have a phone and an iPod anymore…just one device.

  2. kb  •  Feb 3, 2009 @9:16 pm

    (says he of the 3000+ songs on Simplify)

    I am thinking, though, that this doesn’t kill radio. Radio easily generates podcasts; my work at The Patriot is podcasted. What differs is that your audience is now more and more asynchronous, just as podcasting allows your classroom to be time-shifted for your students.

    Happy user of both Simplify and Pandora, both of which you turned me onto. What we need is a way to open up podcasts to something like Pandora, an algorithm like Amazon’s. “If you like King’s podcast, you might also like Ed.” Someone is going to develop this, and they will make money.

  3. Zach  •  Feb 3, 2009 @9:18 pm

    Prof Switzer,
    No wonder you went on about XM/Sirius for so long in class you just have a passion for it I guess. I personally don’t listen to terrestrial and I don’t have the descretinary funds to spend it on Satellite radio. So I still live in the 90’s with CD’s for the most part.
    Zach

  4. Joe  •  Feb 9, 2009 @11:29 am

    David, I was wondering, why don’t you listen to your satellite radio through the internet?

    You do have a subscription, and last time I was a member of Sirius, you could log onto their website, and click a button to listen to it, while at work.

    You could listen to your satellite radio this way, instead of having to use Pandora or Simplify.

    I’m pretty sure you are aware of this, I was just wondering why you don’t do this, instead?

  5. ProfSwitzer  •  Feb 9, 2009 @12:38 pm

    I do sometimes listen to Sirius through the internet at work, mainly to catch up on something Howard was saying when I got out of the car in the morning. As for music, the sound quality is not that great — Pandora is definitely better. And the web interface it uses makes it impossible to use my iPhone to listen to Sirius. Thanks for checking on it though, Joe.

  6. ProfSwitzer  •  Feb 10, 2009 @10:53 am

    Two more things: you can’t pause anything in the Sirius media player, but you can with Pandora. And you can’t skip a song you don’t like on Sirius (since it’s live), but you can with Pandora.

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